In the battle among website, supported by social networks, Prensa Latina is today an indisputable leader of news and information in Cuba.
Recent examples of credibility and qualitative level in the use of sources by the news agency were the announcement of the Cuban vaccine candidate Soberana 01 (Sovereign 01), the warnings and reports about Tropical Storm Laura, and several stories on sports and culture.
The Alexa Rank global positioning system confirms that reality. Prensa Latina is in the 2,541st place in the world ranking of the most visited websites, moving up rapidly over the past 90 days, when it was in the 13,420th position.
Considered one of the most trustworthy companies in data traffic, global classifications and information in 30 million websites, Alexa Rank is a website visited by more than 6.5 million web surfers every month, and it currently places Prensa Latina in the third place of the ‘Top Sites in Cuba’, only preceded by Google and YouTube.
According to experts, this good position results, in part, from the large amount of contents generated every day.
They show the news agency, founded in 1959 as an initiative of the historic leader of the Cuban Revolution, Fidel Castro, and Ernesto Che Guevara, during Operation Truth, with materials that deal about the clamor in other countries and by world-renowned figures to grant the Nobel Peace Prize to the Henry Reeve Medical Brigade, which has rendered its services in several countries to fight the Covid-19 pandemic.
The wide range of topics, with nearly 400 stories in its news cast, includes incentives for social networks with the section Un Vistazo a… (A Look at…) by correspondents in several countries with an updated dynamics.
There is also a major presence in Facebook and YouTube of the programs #360, on the official website, @AgenciaPrensaLatina; Megadeportes, @PrensaLatina-Deportes, and Mosaico Cultural, @PrensaLatina-Cultura.
It is worth noting the work of Prensa Latina Television, with its news cast, cultural panoramas and news segments for TV stations in several countries, as well as major collaborations for TeleSur and Al Mayadeen, in addition to radio materials and an online radio station.
In the field of graphics, Prensa Latina has a website devoted to photography and called Mil Palabras (A Thousand Words – www.fotospl.com/node/150211), in allusion to the phrase ‘An image is worth more than a thousand words’.
The news agency also has a publishing house that prints its own publications, including Cuba Internacional and Avances Medicos magazines, and Negocios en Cuba and The Havana Reporter newspapers, in addition to Orbe for Mexico and Venezuela. It also provides editorial services to third parties, including Vietnam, CubaPlus and Correo de Cuba magazines, and other publications from the provincial governments.
Although Prensa Latina makes emphasis on the global coverage of the Covid-19 pandemic in its section Coronavirus 2019, it also covers notable developments such as the death of Havana Historian Eusebio Leal, one of the most admired figures in Cuba and worldwide.
In addition, sports dynamics imposes itself with the upcoming National Baseball Series, Bayern Munich’s victory in the Champions League, the NBA players’ rebellion against racism in the United States, and the announcement of Lionel Messi’s departure from Barcelona FC.